> ## Documentation Index
> Fetch the complete documentation index at: https://docurise.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Get form funnel

> Visit, submit-click and submission counts, with conversion between steps, for one of your forms over a UTC date range



## OpenAPI

````yaml api-reference/openapi.yaml GET /api/preview/documents/{id}/analytics/funnel
openapi: 3.1.0
info:
  title: DocuRise Public API
  version: preview
  description: >
    Programmatic access to DocuRise.


    **This is a preview API.** Every path is versioned under `/api/preview/`

    and carries no compatibility guarantee while it is in preview: fields,

    values and error codes may be added, changed or removed. Once the

    contract stabilizes it will be promoted to `/api/v1/`. See the

    [changelog](/changelog) for what changed and when.


    ### Access


    Every route requires:

    1. A valid API key (see Authentication below).

    2. The calling account's plan must be **Iconic or above**.

    3. During the preview the API is available to some accounts only, whatever
       the plan. Accounts without access get a `404` from every route below; if
       you expect access, check with your DocuRise contact.

    Generate and manage keys from **Settings → Developers** in the dashboard.


    ### Idempotency


    `POST` endpoints that create a resource require an `Idempotency-Key`

    header. Reusing the same key with the same request body replays the

    original response (same status code, same body) instead of creating a

    second resource — safe to retry on timeout or connection loss. A key is

    remembered for 7 days; after that the same key is treated as a new

    request. Reusing the same key with a **different** body is rejected with

    `IDEMPOTENCY_KEY_CONFLICT`. Generate a fresh key (a UUID or ULID is fine)

    per logical operation, not per HTTP attempt.


    One exception: `POST /api/preview/tags` takes no `Idempotency-Key`. Creating
    the same

    tag name twice changes nothing (the second call returns the existing tag
    with

    `created: false`), so a retry is always safe.


    Another exception: `POST /api/preview/segments/preview` takes no
    `Idempotency-Key`.

    It saves nothing, so repeating it is always safe.


    ### Response compatibility


    Responses may gain additional fields over time, and `type`/`code`-style

    enum values (for example a future `LeadFormQuestion.type` member, or a

    new error `code`) may gain new members. Always ignore fields and enum

    values you don't recognize rather than treating them as errors — this is

    what makes every additive change under `preview` non-breaking.


    A field absent from a response is not always the same as a field present

    with value `null`. A field whose type never includes `null` is omitted

    when it doesn't apply — it is never sent as `null` (for example,

    `retryAfterSeconds` is left out entirely when there's no backoff hint, not

    set to `null`). A field whose type explicitly allows `null` uses it to

    mean something real and distinct from "not present" (for example,

    `expiresAt: null` on a document means it has no fixed expiry date, not

    "unknown" or "not applicable").


    All field names use `camelCase` — `notionUrl`, `leadFormQuestions`,

    `collectName`, and so on — consistently across every request and

    response body.


    ### Identifiers


    `id` values are opaque strings. Store and compare them as unstructured

    tokens — don't parse them, validate their format, or assume anything

    about their length or character set.


    ### Errors


    Every error response has the same shape:


    ```json

    { "error": { "code": "STRING", "message": "human-readable", "retryable":
    false } }

    ```


    Switch on `code`, not `message` — `message` is free text for logs/debugging

    and may be reworded without notice; `code` is the stable contract.
    `retryable`

    tells you whether the same request is safe to retry as-is; when present,

    `retryAfterSeconds` is a concrete backoff hint.


    A request body that contains a NUL character (`\u0000`), in a string value

    or in a property name, is refused with `400 VALIDATION_ERROR` before
    anything

    is saved.


    ### Rate limiting


    60 requests/minute per account across all `/api/preview/*` routes,

    regardless of how many keys that account has. Exceeding it returns `429`

    with a `Retry-After` header.


    Separately, an account can have at most 10 requests running at the same

    moment across these routes, however many keys it has. A request that would

    be the eleventh returns `429` with `code: TOO_MANY_CONCURRENT_REQUESTS` and

    `Retry-After: 1`; wait for one of your requests to finish and retry. This

    limit counts requests that have not finished, so it can apply even while

    you are under 60 requests per minute.
  contact:
    name: DocuRise
    url: https://docurise.io
servers:
  - url: https://docurise.io
    description: Production
security:
  - apiKey: []
tags:
  - name: Documents
    description: >-
      Create documents (a Notion page, a post or a lead-capture form), list or
      read the documents you own, publish drafts, and change their status,
      expiry and email protection.
  - name: Analytics
    description: >-
      Read aggregate view, visitor, lead and conversion numbers for one of your
      documents, split by traffic channel, compared with the previous period, or
      as a form funnel, and rank all of your documents by views, visitors or
      leads.
  - name: Folders
    description: Read your folders and courses, with item counts.
  - name: Products
    description: Read your product catalog (read-only).
  - name: Audiences
    description: >-
      List your tags and groups with contact counts, create a group from a rule,
      count who a rule would match, and read one group with its rule. Counts
      only; no member data is ever returned.
  - name: Contacts
    description: >-
      Add or remove a tag on one of your contacts. Contact details are never
      returned.
  - name: Email
    description: >-
      Read email broadcasts, their aggregate delivery numbers, and automations.
      Email only; Kakao is not included.
  - name: Instagram
    description: >-
      Create, read, edit, pause and resume Instagram comment-to-DM automation
      rules.
  - name: Account
    description: Inspect the API key you are calling with.
paths:
  /api/preview/documents/{id}/analytics/funnel:
    parameters:
      - name: id
        in: path
        required: true
        description: The id of a form document.
        schema:
          type: string
          format: uuid
    get:
      tags:
        - Analytics
      summary: Get form funnel
      description: |
        Returns the conversion funnel of one of your **form** documents over a
        date range: how many people visited, how many clicked the submit or pay
        button, and how many submitted, with the conversion between steps.
        Needs the `analytics:read` scope. A document that does not exist or is
        not yours is a `404 DOCUMENT_NOT_FOUND`, never a `403`. A document of
        yours that is not a form (a Notion page, PDF, upload or post) is
        `422 NOT_A_FORM_DOCUMENT`; for those use
        `GET /documents/{id}/analytics`.

        **Range.** Same as `GET /documents/{id}/analytics`: `from` and `to` are
        required RFC 3339 datetimes with `Z` or a numeric offset, converted to
        UTC, start-inclusive and end-exclusive `[from, to)`, at most 366 days.

        **Steps** (`steps`, in order). All three steps are bounded by the same
        value: the moment the record was first created (`firstViewedAt`), which
        is the first visit of that browser for a visitor, and the submission
        time for a submission. A step counts the records created in
        `[from, to)`. Each step is limited to the range.
        - `visited`: distinct visitors (one per browser) first seen in the
          range. A visitor who first came before the range and returned inside
          it is not counted.
        - `clicked_submit`: those visitors who clicked the submit or pay button
          at least once.
        - `submitted`: submissions in the range. Each first submission with an
          email address creates one record; a second submission with the same
          email is not counted again. Only submissions whose lead still exists
          are counted: a submission whose lead was later deleted is not counted.

        **The steps are independent counts, not a linked cohort.** A visitor's
        visit and the same person's submission are separate records that are not
        linked, and each is counted in the range in which it was created. So
        `visited`, `clicked_submit` and `submitted` do not describe the same
        people, and a person who visited before the range and submitted inside
        it adds to `submitted` only. Each step has `count` and
        `conversionFromPrevious` (`count` divided by the previous step's count,
        4 decimals, `null` for the first step, `0` when the previous step is
        empty). It is not capped at 1 (the same caveat as `conversionRate`),
        for that reason and because a submission that never went through a
        tracked click (for example one you entered by hand) is counted in
        `submitted` only.

        **Other fields.**
        - `conversionRate`: `submitted / visited`, 4 decimals (`0.25` = 25%),
          `0` with no visitors.
        - `dropOff`: `clicked_submit - submitted`, never below 0: those who
          clicked submit or pay and did not complete, in the same counting
          sense as the steps. It uses only those two steps.
        - There is no page-load total here. For page loads in a range use
          `views` from `GET /documents/{id}/analytics`.
        - Test and owner records are excluded. The average time on the form is
          not returned.

        Counts only: no visitor, email, phone or answer data. Unknown or
        repeated query parameters (including `compare`) are rejected with
        `400 VALIDATION_ERROR`.
      operationId: getFormFunnel
      parameters:
        - name: from
          in: query
          required: true
          description: >-
            Start of the range, inclusive. RFC 3339 with `Z` or a numeric
            offset.
          schema:
            type: string
            format: date-time
          example: '2026-10-01T00:00:00Z'
        - name: to
          in: query
          required: true
          description: >-
            End of the range, exclusive. RFC 3339 with `Z` or a numeric offset.
            At most 366 days after `from`.
          schema:
            type: string
            format: date-time
          example: '2026-10-08T00:00:00Z'
      responses:
        '200':
          description: The funnel for the range.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/FormFunnel'
              example:
                documentId: 7f1c0f7e-3c5e-4b1a-9d34-2f0a5b6c8d90
                from: '2026-10-01T00:00:00.000Z'
                to: '2026-10-08T00:00:00.000Z'
                steps:
                  - step: visited
                    count: 96
                    conversionFromPrevious: null
                  - step: clicked_submit
                    count: 41
                    conversionFromPrevious: 0.4271
                  - step: submitted
                    count: 33
                    conversionFromPrevious: 0.8049
                conversionRate: 0.3438
                dropOff: 8
        '400':
          description: |
            `VALIDATION_ERROR`: `from` or `to` missing, not an RFC 3339
            datetime with `Z` or an offset, `from` after `to`, a range longer
            than 366 days, or an unknown or repeated query parameter. Never
            retryable as sent.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
        '401':
          $ref: '#/components/responses/Unauthorized'
        '403':
          description: |
            One of `INSUFFICIENT_SCOPE` (the key lacks `analytics:read`),
            `PLAN_REQUIRED` or
            `PAST_DUE_RESTRICTED`.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
        '404':
          $ref: '#/components/responses/DocumentNotFound'
        '422':
          description: |
            `NOT_A_FORM_DOCUMENT`: the document is yours but is not a form.
            Never retryable as sent.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
        '429':
          $ref: '#/components/responses/RateLimited'
        '500':
          description: >-
            `INTERNAL_ERROR`: unexpected failure. Retryable; the cause is not
            returned.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ErrorResponse'
        '503':
          $ref: '#/components/responses/Unavailable'
      security:
        - apiKey: []
      x-codeSamples:
        - lang: bash
          label: curl
          source: >
            curl -G
            "https://docurise.io/api/preview/documents/7f1c0f7e-3c5e-4b1a-9d34-2f0a5b6c8d90/analytics/funnel"
            \
              -H "Authorization: Bearer $DOCURISE_API_KEY" \
              --data-urlencode "from=2026-10-01T00:00:00Z" \
              --data-urlencode "to=2026-10-08T00:00:00Z"
components:
  schemas:
    FormFunnel:
      type: object
      required:
        - documentId
        - from
        - to
        - steps
        - conversionRate
        - dropOff
      properties:
        documentId:
          type: string
          format: uuid
          description: The id of the form the numbers are for.
        from:
          type: string
          format: date-time
          description: Start of the range as requested, in UTC (inclusive).
        to:
          type: string
          format: date-time
          description: End of the range as requested, in UTC (exclusive).
        steps:
          type: array
          description: >-
            Always the three steps, in order. Independent counts of records
            created in the range, not a linked cohort.
          items:
            $ref: '#/components/schemas/FunnelStep'
        conversionRate:
          type: number
          description: submitted / visited, 4 decimals; 0 with no visitors; can exceed 1.
        dropOff:
          type: integer
          description: '`clicked_submit` minus `submitted`, never below 0.'
    ErrorResponse:
      type: object
      required:
        - error
      properties:
        error:
          type: object
          required:
            - code
            - message
            - retryable
          properties:
            code:
              type: string
              description: >-
                Stable machine-readable error code — switch on this, not
                `message`.
            message:
              type: string
              description: Human-readable detail. May change wording without notice.
            retryable:
              type: boolean
              description: Whether retrying the identical request may succeed.
            retryAfterSeconds:
              type: integer
              description: Present only when a concrete backoff hint applies.
            details:
              type: object
              description: >
                Present only for a few specific codes:

                - `PROTECTION_RULE_CONFLICT`: `{ rule: string }`, the protection
                rule that refused the request
                  (`form`, `restricted_access`, `paid_lead_gate`, `free_lead_gate` or `form_no_access_controls`).
                  Open-ended: tolerate new values.
                - `NEXT_POST_RULE_EXISTS`: `{ ruleId: string }`, the existing
                next-post rule.

                - `NOTION_FETCH_FAILED`: `{ notionErrorCode: string }`, one of
                  `NOTION_ERROR_PRIVATE`, `NOTION_ERROR_NOT_FOUND`,
                  `NOTION_ERROR_NETWORK`, `NOTION_ERROR_RATE_LIMIT`,
                  `NOTION_ERROR_TEMPORARILY_UNAVAILABLE`,
                  `NOTION_ERROR_PAGE_REJECTED`, `NOTION_ERROR_UNKNOWN`.
                - `HTML_REJECTED`: `{ reason: string }`, one of `too_large`,
                `css_rejected` or `invalid`.
                  Open-ended: tolerate new values.
                - `CONDITION_NOT_SUPPORTED`: `{ field: string, path: string }`,
                the condition type that is not
                  accepted and where it sits in the request. For a condition shape refused where it sits
                  also `operator: string` and, when there is an equivalent operator for `requiredConditions`,
                  `invertTo: string`.
                - `REFERENCE_NOT_FOUND`: `{ path: string, kind: string }`, where
                the unknown id sits in the
                  request and what it refers to: `document`, `product`, `tier`, `cta`, `folder`, `broadcast` or
                  `step`. Open-ended: tolerate new values.
                - `TAG_NOT_FOUND` (from a group rule): `{ tag: string }`, the
                tag name that does not exist.

                - `GROUP_REFERENCE_NOT_FOUND`: `{ groupIds: string[] }`, the
                group ids that are not in the account.

                - `GROUP_LIMIT_REACHED`: `{ limit: integer }`, the most groups
                an account can create through the API.
          description: >-
            The error. Every error response from the API has it: `code`,
            `message`, `retryable` and, for some codes, `retryAfterSeconds` and
            `details`.
    FunnelStep:
      type: object
      required:
        - step
        - count
        - conversionFromPrevious
      properties:
        step:
          type: string
          enum:
            - visited
            - clicked_submit
            - submitted
          description: >-
            `visited`: distinct browsers that first opened the form in the
            range. `clicked_submit`: those that pressed submit. `submitted`:
            distinct contacts whose lead was created in the range (including
            leads added by hand).
        count:
          type: integer
          description: Records for this step in the range.
        conversionFromPrevious:
          type:
            - number
            - 'null'
          description: >-
            count / the previous step's count, 4 decimals; `null` for the first
            step; 0 when the previous step is empty; can exceed 1 because the
            steps are independent counts.
  responses:
    Unauthorized:
      description: 'Missing, malformed, or revoked API key (`code: UNAUTHORIZED`).'
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/ErrorResponse'
    DocumentNotFound:
      description: |
        `DOCUMENT_NOT_FOUND`: no such document for this account (unknown,
        malformed or someone else's id, all indistinguishable). Or `NOT_FOUND`
        if the API is not available to the account.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/ErrorResponse'
    RateLimited:
      description: >-
        Rate limited (`code: RATE_LIMITED`, always retryable): see the
        `Retry-After` header and `X-RateLimit-*` headers. Or too many requests
        running at once (`code: TOO_MANY_CONCURRENT_REQUESTS`, always
        retryable): `Retry-After` is `1` and there are no `X-RateLimit-*`
        headers.
      headers:
        Retry-After:
          schema:
            type: integer
        X-RateLimit-Limit:
          schema:
            type: integer
        X-RateLimit-Remaining:
          schema:
            type: integer
        X-RateLimit-Reset:
          schema:
            type: integer
          description: Unix timestamp (seconds) when the limit resets.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/ErrorResponse'
    Unavailable:
      description: |
        A server-side dependency is temporarily down (`RATE_LIMIT_UNAVAILABLE`
        or `SERVICE_UNAVAILABLE`). Not a problem with the request or key;
        always retryable — honor `retryAfterSeconds` when present. The group
        endpoints (`POST /segments`, `POST /segments/preview`,
        `GET /segments/{id}`) also return it when a very heavy rule could not be
        counted within about 10 seconds: simplify the rule or retry.
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/ErrorResponse'
  securitySchemes:
    apiKey:
      type: http
      scheme: bearer
      bearerFormat: dr_live_<keyId>_<secret>
      description: |
        A key generated from Settings → Developers, sent as
        `Authorization: Bearer dr_live_<12 hex chars>_<64 hex chars>`. Keys
        carry explicit scopes — each endpoint states the one it requires.
        The full key is shown exactly once at generation time and cannot be
        retrieved again; only the `keyId` prefix is shown afterward. A
        revoked key fails auth on its very next request.

````

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